Behind Copenhagen’s Citywide Campaign “Medvind På Din Vej”

August 2024, Copenhagen, Denmark – In a dazzling showcase of urban mobility and sustainable living, Film8 partnered with Dutch electric bike brand Tenways for the ambitious Citywide Campaign "Medvind Pa Din Vej" held in August 2024. Set against the vibrant backdrop of Copenhagen, the campaign aimed to inspire a sense of freedom and ease in urban cycling, and Film8 was at the forefront, capturing its essence through a compelling series of photographs.

The campaign's visual narrative came alive across Denmark's busiest transit hubs, as major station billboardsprominently displayed Film8's evocative imagery. These striking visuals offered commuters a refreshing perspective on the power of electric biking and painted the city with the spirit of adventure. To further connect with the public, Film8's photographs were also transformed into elegant booklets, distributed to pedestrians, offering them a keepsake that embodied the campaign's message of effortless mobility and environmental awareness.

Adding a unique personal touch to the campaign, the Film8 team joined the cycling activities, blending seamlessly with the city’s cyclists and adding a playful vibrancy to the bustling streets of Copenhagen.